Talk about innovative edible green advertising! If you’re in Chicago Illinois, you know exactly what I’m talking about. On the billboard across from Wrigley Field grew the latest ad campaign from McDonald’s for their Fresh Salads. The billboard actually contained 16 types of lettuce in its “vertical garden”. Harnessing the power of the sun, seeds were planted on the billboard utilzing soil-based materials – and within three week, the sprouts grew to spell out the words “Fresh Salads”. Even the ad industry is beginning to do its part to green a community.
The genius behind this campaign is Leo Burnett who brought the billboard to life with the help of a horticulture expert, students, a set builder, and gardeners. I’d say the billboard has inspired – lettuce seeds sales increased in the area according to local nurseries. Could this become a way to farm in large cities full of skyscrapers and cement? Just think about the chemicals spared when creating the billboards! One final thought….wouldn’t it be great if they harvested the lettuce? I’m sure a homeless shelter or charity would appreciate the donation in these tough economic times!
Click here to watch the garden grow!
2 Comments
23 September, 2008 at 2:47 am
Cognitive news., guy
13 November, 2009 at 3:39 am
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Sorry for offtopic